LG Electronics Brings Immersive Retail Experience to Sandakan with its First Brand Shop in Partnership with Bright Scott Electrical Sdn Bhd

LG Electronics Malaysia, global innovator in technology and manufacturing today launched its first brand shop in Sandakan as part of the company’s plans to further expand its footprint in Sabah and East Malaysia. Together with its partner, Bright Scott Electrical Sdn Bhd, the brand shop is aimed to bring immersive and amplified retail experience for the communities in Sandakan, in line with the theme: “creating a better life”. This is LG’s second brand shop in Sabah and the third in East Malaysia.

LG’s brand shop features a variety of home entertainment and home appliance products from its award-winning OLED TVs, UHD, HD and LED TVs, InstaView refrigerator, TWINWash washing machine, and DUALCOOL air conditioner. The event was officiated by Mr. Kim Kyutae, Managing Director for LG Electronics Malaysia.

Speaking at the ceremony, Kim Kyutae said: “It is exciting to see how LG’s innovative products can effortlessly fit in with our customers’ daily routines and living environments to make their lives better. With this brand shop opening, we aspire to deliver a positive, enriching experience to our consumers in Sandakan. On the business end, this brand shop is an important milestone for us in our efforts to expand our presence here. With Sabah’s strong and fast-growing economy, we are confident that we are strategically positioned to grow in this market.”

Aligned with the growing call for living spaces that offers more convenience and technology integration, LG is redefining its consumer electronics products as a service that provides optimal solutions with real, tangible benefits for everyday life. Its award-winning OLED TV provides viewers superior entertainment value within the comfort of their homes through its AI function and α9 processor, while it’s home appliances like the TWINWash washing machine allows washing two loads at one time, making laundry chores easier and saves time.

Mr. Liew Ket Sheng, Managing Director at Bright Scott Electrical said: “Digitally-savvy customers today are empowered with bountiful information from the net where they can learn in great depth about the products they are buying. That said, a crucial component in their purchasing journey lies in their ability to interact and experience the product. This is where LG’s brand shop comes in the picture, as it serves to enhance the overall customer experience. We would like to extend our appreciation to LG and its team in Malaysia for this incredible business opportunity.”

In the recent 2018 financial results, LG Electronics recorded full-year revenues of KRW 61.3 trillion (USD 54.4 billion) in 2018, exceeding sales of 60 trillion won for the second year in a row. Full-year profit of KRW 2.70 trillion (USD 2.40 billion) increased by nearly 10 percent from 2017, reflecting record profitability from home appliances and home entertainment products1.

Kim said, “As pioneers in technological advances, LG Electronics is becoming a better and smarter global brand. Our 2018 financial results signify the confidence and trust our stakeholders have in us when it comes to delivering products of the highest level of quality. As we transform from a product manufacturing company to a lifestyle innovator, we are confident in meeting the demands of our consumers through our ground-breaking technological advancements.”

As part of the opening in Sandakan, LG will be providing a wide array of promotions and exciting prizes for its consumers from 26th March to 30th April. The first 50 walk-in customers will receive an exclusive door-gift from LG on a first come, first serve basis. During the promotion period, the company also offers exclusive rebates and happy hour promotion from 12:00pm to 2:00pm for a limited number of units of its products such as TVs, refrigerators, washing machines, and home audio.

1http://www.lgnewsroom.com/2019/01/lg-announces-2018-financial-results/