Moving forward with their “Creating a Better Life” concept, consumer electronics brand LG Electronics Malaysia – known for their modern, diverse and sophisticated products has brought their well-known brand shop concept to the local communities in Melaka for 2018.

Housing a variety of home entertainment products, focusing around their awards winning OLED TVs, UHD, HD and LED TVs and premium soundbars, LG’s brand shop in Melaka aims to bring amplified consumer experience. The ceremony was officiated by Patrick Seow, LG Electronics Malaysia General Manager for Sales.

Speaking at the ceremony, Patrick Seow said, “Here at LG, we are constantly seeking new ways to introduce innovative and cutting-edge products to our consumers, to enable them to live a better and enhanced life. Our brand shop opening is a way for us to connect to our consumers, to deliver a wholesome and enriching experience whenever they use LG products. But don’t just take our word for it. We invite consumers to check the facts and visit our brand shop to experience it themselves and shop with confidence, knowing that LG delivers superior performance and reliability.”

The essence of creating a better life derives from products such as the World’s Best-Selling OLED Brand, LG OLED TV – which earned global recognition at CES 2018 – that gives viewers greater entertainment value within the comfort of their homes via its AI function and α9 Intelligent Processor. The exclusive α9 (Alpha9) Intelligent Processor is optimised for LG OLED TV, which includes exquisite details, vibrant colours and further depth presented in every image.

Enthusiastic at the prospect of a long-term collaboration with LG, Mr. Lim Tep Peow, Teck Trading Managing Director said, “Whether it is their award-winning OLED TVs or premium soundbars, LG products are prevalent in Malaysian consumers’ homes. With LG opening up this new brand shop here in Melaka this year, they are giving consumers a much-needed addition to the communities. We are honoured to be apart of the picture with LG, to better serve our consumers with cutting-edge technologies and future proofing products.”

Just recently, LG Electronics announced their preliminary third-quarter financial results. LG reported tentative consolidated revenues for the third quarter of 2018 at KRW 15.4 trillion – the highest third-quarter revenues in the company’s history – and an operating profit of KRW 745.5 billion. Sales are expected to be 1.3 percent higher than the same quarter the previous year with operating profit up 44.4 percent year-on-year.

Patrick said, “These figures signify the confidence and trust our stakeholders have for us when it comes to delivering products that are of the highest quality. A pioneer in technological advances, bringing forward continuous and positive growth, we are becoming a faster and smarter global brand of the future. We are transforming from a product manufacturing company to a lifestyle innovator. We believe we are in a unique position – created to meet the needs of our consumers through ground-breaking technological advancements such as the LG ThinQ AI and LG Smart ThinQ technologies”.

As one of the dominant players in the local market, LG has introduced many next level ‘Firsts’ innovative products to uphold its brand positioning. Products with the likes of LG OLED TV, TWINWash, LG Smart InstaView refrigerator, and DUALCOOL Air-Conditioner are all popular in the Malaysian market. LG will continue to introduce cutting-edge technologies and bring more future proof products that will set a long-term brand trust amongst its valued customers.

To celebrate the opening of this new brand shop for 2018, various attractive promotions are available to consumers from 22nd to 24th November, consisting of the Happy Hour Promotions starting 1:00PM onwards. Additionally, consumers also stand a chance to walk away with a free Sound Bar SK1* worth RM499 when they purchase any LG product with a minimum spend of RM5,000 in a single receipt. There are also PETRONAS Gift Cards and giveaway up for grabs as well as an exclusive LG Mystery Gift for the first 50 customers among others.

*Limited units available, first-come-first-serve basis
1. LG OLED TV has been the world’s best-selling OLED brand since 2013. Based on IHS Markit, Technology Group, TV Sets Market Tracker, Q4 2017, https://www.lg.com/ca_en/oled-tv/award.jsp
2. LG Electronics Inc. (LG), https://www.lgblog.com.my/2018/10/08/lg-releases-preliminary-earnings-for-third-quarter-2018/