LG Electronics Malaysia, a brand well-known to touch people’s lives with its sophisticated and diverse products have expanded their brand shop experience in Johor Bahru.
LG’s brand shop in Johor Bahru (and fifth in Johor) serves to improve retail experience for consumers and will house a variety of home entertainment and appliances from their signature range OLED TVs, UHD, HD and LED TVs, soundbar, refrigerator, signature washers, and DUALCOOL air conditioner. The ceremony was officiated by Mr. Kim Kyutae, LG Electronics Malaysia Managing Director.
Speaking at the ceremony, Kim Kyutae said, “Today’s store opening is a reinforcement of our drive to provide our customers with a well-rounded and positive experience when using LG products. We constantly introduce experiences and innovative products that will complement the consumer’s lifestyle and bring positive impact to the way they live their daily lives.”
The essence of creating a better life derives from products such as LG’s award-winning OLED TV that gives viewers greater entertainment value within the comfort of their homes via its AI function and α9 processor, while its home appliances segment such as the DUALCOOL Air Conditioner – which saves energy up to 70% and provides 40% faster cooling performance – is created to ensure consumers live a life that saves time, energy and promotes convenience.
Excited at the prospect of a long-term collaboration with LG, Mr. David Kee, Director of SS Audio said, “Consumers today want to interact with the brand, touch, and feel. The LG brand shop model enables our consumers to do just that. The LG brand shop experience is a new and needed addition to the neighbourhood of Johor Bahru. Thanks to our close collaboration with LG, we are able to better serve our consumers here. I am confident that LG will continue to introduce cutting-edge technologies and bring more future proof products that will set a long-term brand trust amongst our valued customers.”
Just recently, LG Electronics announced their preliminary third-quarter financial results. LG reported tentative consolidated revenues for the third quarter of 2018 at KRW 15.4 trillion – the highest third-quarter revenues in the company’s history – and an operating profit of KRW 745.5 billion. Sales are expected to be 1.3 percent higher than the same quarter the previous year with operating profit up 44.4 percent year-on-year.₁
Kim said, “These numbers signify the confidence and trust our stakeholders have for us when it comes to delivering products that are of the highest quality. Pioneering in technology through LG’s innovative start and continuous growth, we are becoming a faster and smarter global brand of the future. We are transforming from a product manufacturing company to a lifestyle innovator. We believe we are in a unique position – we were created to meet the needs of our consumers through ground-breaking technological advancement such as the LG Smart ThinQ technology.
As part of the grand opening in Johor Bahru, attractive promotions await from 26th October – 4th November. Top 3 spenders during the promotion stand a chance to win attractive prizes worth up to RM 8,000. Term & conditions apply.
LG Electronics Inc. (LG), http://www.lgnewsroom.com/2018/10/lg-releases-preliminary-earnings-for-t1hird-quarter-2018/)