LG Electronics Malaysia, a brand well-known to touch people’s lives with its sophisticated and diverse products have expanded their store-in-store (SIS) experience in Kluang, Johor.
LG’s first brand shop in Kluang (and fourth in Johor) will house a variety of home entertainment and appliances from their hallmark OLED TVs, UHD, HD and LED TVs, soundbar, refrigerator, signature washers and Dual Cool air conditioner. The ceremony was officiated by Mr. Kim Kyutae, LG Electronics Malaysia Managing Director.
Speaking at the ceremony, Kim Kyutae said, “Today’s store opening is a reinforcement of our drive to provide our customers with a well-rounded and positive experience when using LG products. Living up to the credo of creating a better life, we are committed to deliver unique experiences for our customers through technology, lifestyle and smart innovations.”
The essence of creating a better life derives from products such as LG’s award-winning OLED TV that gives viewers greater entertainment value within the comfort of their homes via its AI function and α9 processor, while its home appliances segment such as the DUALCOOL Air Conditioner – which saves energy up to 70% and provides 40% faster cooling performance – is created to ensure consumers live a life that saves time, energy and promotes convenience.
Excited at the prospect of a long-term collaboration with LG, Mr. Kuok Boon Chong, Director of Electrolead said, “Consumers today want to interact with the brand, touch, and feel. The SIS model enables our consumers to do just that. The SIS experience is a new and needed addition to the neighbourhood of Kluang. Thanks to our close collaboration with LG, we are able to better serve our consumers here.”
Just recently, LG Electronics announced their preliminary third-quarter financial results. LG reported tentative consolidated revenues for the third quarter of 2018 at KRW 15.4 trillion – the highest third-quarter revenues in the company’s history – and an operating profit of KRW 745.5 billion. Sales are expected to be 1.3 percent higher than the same quarter the previous year with operating profit up 44.4 percent year-on-year.₁
Kim said, “These numbers signify the confidence and trust our stakeholders have for us when it comes to delivering products that are of the highest quality. Securing the Global No 1 in Home Appliances (except China) for Washing Machine2 and being the World’s Best Selling OLED Brand3 for OLED TVs proves that LG products are accepted into the homes of consumers around the world. By purchasing LG products, you subconsciously have a peace of mind knowing that you are purchasing the product of the highest quality.
As part of the grand opening in Kluang, attractive promotions await from 17th – 20th October. Customers who visit the brand shop at 1 p.m. and 7 p.m. within the promotion period will be able to participate in the happy hour promotions for selected products, of up to 24 units. At the same time, customers are also entitled for the various FREE GIFT such as Soundbar SK1 worth RM499, Petrol Gift Voucher worth up to RM300 and more. Terms & Conditions apply.
LG Electronics Inc. (LG), http://www.lgnewsroom.com/2018/10/lg-releases-preliminary-earnings-for-t1hird-quarter-2018/)
Euromonitor International Limited, Per Home Laundry Appliances category definition
Based on IHS Markit, Technology Group, TV Sets Market Tracker, Q4 2017.