LG partnership gives local community accessibility to award-winning products

Moving forward with its theme “LG, Creating a Better Life”, LG Electronics Malaysia is launching a new brand shop to enable smarter lifestyles for the people in the East Coast. Partnering with Emart for the fourth time (with 2 brand shop in Johor and 1 in Sabah), this new opening is LG’s commitment in supporting the growth of cutting-edge home appliances in the state.

The new brand shop in partnership with Emart showcases LG’s range of Home Entertainment and Home Appliances products including (and not limited to) its signature OLED TV W series, award-winning OLED TVs, Nano Cell Display Super UHD TV, Knock Twice See Inside InstaView™ Refrigerators and Wash Two Load At Once TWINWash™ washing machine.

Officiating the grand opening of the store, Managing Director of LG Electronics (M) Sdn. Bhd., Kim Kyutae said, “From the very beginning, our consumers have always been our priority. From research and development to produce the products, we often ask ourselves if this is something our consumers would enjoy using in their homes. Being able to expand consistently [here] in Malaysia is a testament that we are receiving support from the consumers. And it is with that acknowledgment and support we can continue to establish yet another Emart here in Kuantan, to reach out to more of the local communities, extending hands-on experience while in the store.”

Mr. Lim Kean Huat, Managing Director of Emart, expressed excitement in continuing the company’s collaboration with LG. “Whether it is their award-winning OLED TVs or Wash Two Load At Once TWINWash™ washing machine, LG products are simply prevalent. This is proof that consumers have placed LG products – due to its cutting-edge technologies and sophisticated style – at a place near their hearts. Emart is honored to be able to join hands with LG in providing consumers with top-notch innovative products.”

LG, who had secured the 25th position in The 2018 Harris Poll Reputation Quotient Rankings, also landed 4th place in the Products & Services category, ahead of global brands such as The Boeing Company, Microsoft, and The Kraft Heinz Company.

“Our strong placing is a testament to the consumers’ trust in LG products and their confidence in the abilities of the products to provide them with a smarter and better lifestyle. They are the reason we continue to work harder and better each time.” said Kim.

In conjunction with the grand opening, the new brand shop will run a special promotion from 17 – 19 August 2018*, where customers can purchase LG products at a special price with 0% interest installment plan. Additionally, selected products will also be offered at an attractive price during Happy Hour**, 12pm & 8pm, throughout the promotional period.

*Terms and conditions apply
**Based on first-come, first serve basis, and while stocks last