On 16 September 2013, LG Electronics (LG) kicked off its international 2013 LG Home Chef Championship (LG-HCC) to find the world’s best amateur chefs. Interested parties from Malaysia are encouraged to submit their most creative recipes to http://www.lg.com/my/lghcc for a chance to win an LG Charcoal Lighting Heater Microwave Oven and the opportunity to compete in the LG-HCC final cook-off in Cape Town, South Africa on December 4.
Held every year since 2008, LG’s Home Chef Championship has brought together contestants from diverse cities such as Istanbul, Santiago, Bangkok, Dubai and Seoul to turn their dreams into reality. Unlike most culinary competitions which are geared towards professional chefs, the annual LG-HCC is open to only amateur food enthusiasts.
“For the past five years, the LG Home Chef Championship has given amateur chefs a chance to shine on a global stage and experience the outstanding features and performance of LG’s cooking appliances,” said Seong-jin Jo, president and CEO of the LG Electronics Home Appliance Company.
The top five winners of the best recipes in Malaysia will receive an LG Charcoal Lighting Heater Microwave Oven each. One final winner will be chosen among the five to receive a ticket to Cape Town to take part in the cook-off finals. The winner of the Cape Town finals will receive USD 10,000 worth of gift vouchers and the title of “Grand Master Home Chef” while runners-up will receive USD 5,000 in gift vouchers and “Master Home Chef” certificates.
Winners from Malaysia will be evaluated on the following five categories:
– Menu Presentation — aesthetics and taste;
– Menu Recipe — how well a dish reflects local culinary traditions and use of widely available ingredients;
– Healthy Cooking — creativity, nutritional balance and minimal food waste;
– Work Plan — accuracy and detail of cooking instructions;
– Compatibility with Charcoal Lighting Heater Microwave Ovens — ease with which the recipe can be adapted to LG’s Charcoal Lighting Heater Microwave Ovens
For a list of participating countries, go to www.lgcooking.com.
Registration for the contest ends 27 October 2013. To find out more about the contest, visit http://www.lg.com/my/lghcc