On 8th June 2013, LG Electronics Malaysia (LGEML) threw a preview party for bloggers in conjunction with the LG Fiesta Roadshow – an event held to launch LG’s new home entertainment products for 2013. Bloggers were invited to experience, among others, LG’s 84” Ultra HD TV and new Cinema 3D Smart TV line-up at Piazza, The Curve.
Six display zones were set up at the roadshow to allow guests to interact with different products. These included the 84” Ultra HD TV Cinema Zone, 3D Experiential Zone, Smart TV Zone, AV Zone, Xboom Hi-Fi Zone and Pocket Photo Booth Zone.
40 bloggers were taken on a tour of the display zones by Justine Seng, Manager of LG Home Entertainment, where they also participated in fun contests, with some walking away with prizes. The bloggers commented that they were impressed by the picture quality of the 84” Ultra HD TV and also the usability of the Smart TV functions compared to other brands. Many of the bloggers posted live updates via Facebook and Instagram during the event, generating much interest from the public.
Each blogger will received a pair of the 3D Glasses and assign into a group for later activities.
Bloggers gather in the 84” Ultra HD TV Mini Cinema waiting for briefing.
Justine Seng, HE Manager deliver the opening speech to the Bloggers in the 84”Ultra HD TV Cinema.
Justine Seng, HE Manager giving the product tour at the Smart TV Zone.
Justine Seng, HE Manager giving the product tour at the Cinema 3D TV Zone.
Justine Seng, HE Manager giving the product tour at the AV Zone.
Justine Seng, HE Manager giving the product tour at the XBoom DJ Zone.
Justine Seng, HE Manager giving the product tour at the Pocket Photo Booth
Emcee briefing the bloggers on the activities and separate them into groups.
Some bloggers study the leaflet for quiz answer.
Bloggers concentrating on the video playback on the 84” Ultra HD TV for quiz clues.
Some of the dance move (Gangnam Style) performed by the bloggers.
The party ended on a high note with a photo session with LGEML Managing Director, H.K. Kwon, and a goodie bag giveaway to the bloggers who were present.
LGEML MD Mr. HK. Kwon having photo session with the contest winners.
LGEML MD. Mr. Kwon having group photo session with all the bloggers that attend the Bloggers party.
Group Photo of the bloggers with LG goodies bag.