Beside the launch of our new LG Optimus 2X and Optimus Black at the 2011 MALAYSIAN GRAND PRIX RACE held from 8th – 10th April, we also showcased our latest 3D technology.
3D comparison booth


We had several booths whereby consumers can have a sneak peak of our latest 3D technology which will be available for purchase next month onwards.


Total 3D Solution Booth
Smart TV Booth

3D technology as we all know is certainly not new in the market but what stands out between our 3D Television in comparison to our competitors are some of the following key features:

  • More Comfortable for your Eyes

    No more dizziness, nausea, or discomfort. LG’s CINEMA 3D technology eliminates flickering shutters from the glasses, allowing you to freely indulge in 3D images for an extended time without dizziness or weariness. While our advanced CINEMA 3D glasses eliminate flickering images, our Next Generation 3D panel provides clearer, blur- free images.

  • Comfortable Cinema 3D Glasses (even for kids)

    LG’s CINEMA 3D glasses weigh only 16 grams – almost half the weight of conventional 3D glasses. Unlike conventional 3D glasses, you don’t have to worry about recharging your glasses. As LG’s CINEMA 3D glasses are battery-free, there are no harmful electromagnetic waves generated. Avoid the high cost of conventional 3D glasses, LG’s CINEMA 3D glasses are very affordable, so you can buy as many as you need to enjoy the 3D experience with family and friends.

  • Brilliant 3D Pictures Quality Up to two times brighter than conventional 3D TVs. The LG CINEMA 3D TV produces brighter and clearer pictures by bringing the best out of the backlight units.
  • Flexible Viewing Angle

LG’s CINEMA 3D give you the freedom to enjoy consistently clear and bright 3D pictures in any position. Unlike conventional 3D TV’s, LG’s CINEMA 3D enables you to lie down or lean back without any image blackout.

In order to put the theory to test, we set up a Cinema 3D comparison booth whereby consumers can experience the 3D Technology for themselves. Both the TV sets were sealed so that consumers won’t be able to tell the difference. Then after, consumers who have tested both the TV were required to fill out a short survey indicating which TV is better in terms of its features.

Consumers testing out both the 3D TV.
TV “A” being LG’s competitor and TV “B” LG
Consumers filling up the survey form

Consumers trying on our LG Cinema 3D Glasses as well as our competitors’ for comparison

Short interviews were done with some of the consumers who have tested the TV and most of their responses were that our LG Cinema 3D was better in terms of the 3D picture quality and its lightweight glasses.


Ms. Chen, one of the consumers that was interviewed, after viewing both the TV immediately felt that “B” was better in terms of the 3D quality. The 3D element seems more realistic and asked when will it be out in the market?


Ms Chen
Husband and Wife, Mr & Mrs Tilly from the UK (a couple that I’ve personally interviewed) had a go at both the TVs and found that there were distinct difference in terms of the 3D picture quality on TV “B”. Also, they felt that the LG glasses were more comfortable & lighter in comparison with our competitor.


Husband and Wife, Mr & Mrs Tilly
Encik Zul, when putting on the competitor’s glasses, one of our LG staff asked him to tilt his head and he found that the picture on TV “A” black out for a bit and could no longer see the 3D effect. When he put on LG’s glasses, he did the same thing but this time the 3D picture on TV ‘B” was not affected. Encik Zul agreed that LG had a better flexible viewing angle.


Encik Zul trying on LG’s and Competitor’s 3D Glasses to experience the difference
In total, there were 340 survey forms filled out by consumers and 82% said that LG 3D Cinema TV is better. Questions asked were:
1. Which TV is FLICKER FREE? 100% answered TV B, which is LG’s 3D Cinema TV 2. Which 3D glasses are more lighter and comfortable?100% answered TV B, which is LG’s 3D Cinema TV 3. Which 3D TV Image is brighter and clearer?
12% answered TV A, which is our competitor’s 3D TV, while 88% answered TV B, which is LG’s 3D Cinema TV
4. Which TV has a Flexible viewing angle? 5% answered TV A, which is our competitor’s 3D TV, while 95% answered TV B, which is LG’s 3D Cinema TV
If you would like to witness this for yourself, we will be conducting the “Comparison Test” during one of our Road Shows that will be held in One Utama from 11th to 15th May 2011.