In conjunction with the Formula One race at Sepang International Circuit last weekend, LG Malaysia officially launched the Optimus 2X, the world’s first and fastest smartphone with a dual-core processor and at the same time unveiled the Optimus Black, the world’s brightest 4-inch NOVA display in an ultra-slim 9.2 mm mobile device and creating a one-of-a-kind user experience unlike anything before.
The Optimus Series is LG’s next generation of smartphones with world-first features and innovative designs that maximise the user experience. Both phones have its’ own uniqueness. The LG Optimus 2X’s high-performance Tegra 2 processor makes for faster, smoother web browsing and applications and lets users multitask with virtually no screen lag while the Optimus Black’s NOVA display is designed to be the brightest, clearest and most readable among mobile screens with 700 nits of brightness for optimal visibility.
“Dual-core technology is the next leap forward in mobile technology so this is no small achievement to be the first to offer a smartphone utilising this technology, “said HK Kwon, Managing Director of LG Electronics (M) Sdn Bhd.
Developed by graphics processor powerhouse NVIDIA®, the dual-core Tegra 2 system-on-a-chip found in the LG Optimus 2X runs at a clock speed of 1GHz and boasts lowe power consumption and high performance for playing video and audio. Users will experience faster web browsing and smoother game play compared with single-core processors running at the same speed as well as instantaneous touch response and seamless multitasking between applications.
Francis Wong, Assistant General manager for Mobile Communication demonstrating to the Press its smoother game play with the dual-core Tegra 2 system
The LG Optimus 2X offers 1080p HD video playback and recording with HDMI mirroring that expands content on external displays to full HD quality. The LG Optimus 2X can connect wirelessly to any DLNA (Digital Living Network Alliance) compatible digital device such as HD TVs for a console-like gaming experience taking full advantage of the phone’s content mirroring through HDMI, accelerometer and gyro sensor. The smartphone also includes rear and front-facing cameras, micro-SD memory expandability, Micro-USB port and a hefty 1500mAh battery.
From left to right: Francis Wong, Mr. HK Kwon & JY Choi (Product Marketing Advisor) had a Q&A with the press
LG Optimus Black phones that was displayed at the launch
Besides its NOVA display, the LG Optimus Black also offers a set of smarter features designed for easy and faster access to important apps and content. Optimus UI 2.0 lets users directly access messages, emails and missed calls from the locked screen with just one single finger tap. The Gesture UI offers more intuitive commands, including lifting, shaking and tapping, for taking calls, entering camera mode, or enjoying music. LG Optimus Black also includes Wi-FI Direct for quick and high-quality data transfer between mobile devices and adopts the world’s first 2MP front-facing camera.
From left to right: Francis Wong, En Zalman Aefendy Zainal Abidin (Director of Marketing, Celcom), HK Kwon, Mr Chee Pok Jin (Chief Marketing Officer, Celcom) and JY. Choi
LG is working exclusively with Celcom to offer attractive packages to the public. In conjunction with the launch of the Optimus 2X, 300 units of the new smartphone were available from as low as RM878, which means savings of up to RM1,021. Celcom was also offering additional RM100 discounts plus a free HDMI (High Definition Multimedia Interface) cable for these early birds. This launch promotion was valid from 8th-10th April 2011 at the LG Technology Centre in Sepang International Circuit and at four selected Celcom Blue Cube outlets namely Pavillion, Bangsar, Mid Valley and Sunway Pyramid.
For those who have missed this offer, Celcom has also tailored several special packages exclusively for customers under the Celcom Exec Plans, which caters to the mass market. Through these special packages, customers will be able to purchase the LG Optimus 2X from as low as RM978 and receive a free HDMI cable worth RM99 at participating Blue Cube outlets nationwide.
Mr. HK Kwon presented Mr. Chee Pok Jin (CMO, Celcom) with the brand new Optimus 2X Smartphone
“LG is pleased to be partnering with Celcom to offer our joint customers the experience of this world’s first dual-core smartphone. LG’s powerful new Android smartphone coupled with Celcom’s undisputed network coverage is the perfect combination for Malaysians who demand speed and accessibility be it at work or play,” said Kwon
Pricing and Availability
Starting this week, the LG Optimus 2X will be available through special packages for Celcom customers at participating Blue Cube outlets nationwide. During this period, customers can also purchase the new smartphones at our LG Concept Stores and selected dealer outlets throughout the country at the recommended retail price of RM1,899.