LG has officially opened its latest LG Mobile Concept Store at AEON Bandaraya Melaka Shopping Centre today! Aimed at enhancing the shopping experience of consumers in the southern region, the new Concept Store will feature the latest LG mobile offerings set within a sleek and modern layout. The store opening was jointly officiated by the Chief Minister of Melaka, Y.A.B. Datuk Seri Haji Mohd Ali bin Mohd Rustam and Managing Director and Chief Executive Officer of LG Electronics (M) Sdn. Bhd, Mr. Jeff Cheh, at a Grand Opening event this afternoon.

Grand Opening of the new LG Mobile Concept Store:


(From left to right) Mr. Seow Cheng Lock, Managing Director of SP Mobility Sdn. Bhd.


Y.A.B. Datuk Seri Haji Mohd Ali bin Mohd Rustam, Chief Minister of Melaka

Mr. Jeff Cheh, Managing Director and CEO of LG Electronics (M) Sdn. Bhd.

Located on the second floor of the shopping centre, the LG Mobile Concept Store will showcase the latest and innovative mobile phones from LG, ranging from the entry-level GU285 to the latest BL40 and BL20 Chocolate phones. Consumers will also be able to view and experience the high-end range of business touchscreen phones such as the GW300, GW620 (Android OS), GW550 and GW525 Times Window Mobile 6.5. The store is operated by SP Mobility Sdn Bhd, under the guidance of its Managing Director Mr. Seow Cheng Lock.

In its effort to be one of the top mobile brand in the hearts and minds of its consumers, the new mobile concept store will enable consumers to see and understand better the latest range of mobile phones from LG. It will feature the latest state-of-the-art interior design amplifying LG’s corporate identity, with the full range of mobile phones on display. This extensive showcase will make mobile phone shopping convenient as consumers can choose from a wide range of phone models and features to meet their every desire. This consumer-friendly store will also have product consultants on standby to assist consumer inquiries. And commencing in June 2010, the LG mobile concept store will also provide customer care services such as software updates and phone repairs, completing the LG Mobile Concept Store as a one-stop centre for consumers from point of purchase up to after sales services. “The mobile phone market today is extremely competitive and we believe that the opening of the new Concept Store will help differentiate LG from its competitors in terms of style, innovation and customer service. We hope to reach out to the people of Melaka and its surrounding areas and we are confident that this will also help us achieve our goal of increasing our mobile market share for 2010,” said Mr. Cheh.

Chief Minister checks out the latest LG mobile phones:
(From left to right)

Y.A.B. Datuk Seri Haji Mohd Ali bin Mohd Rustam, Chief Minister of Melaka

Mr. J.Y. Choi, Product Marketing Manager of Mobile Communications, LG Electronics (M) Sdn. Bhd.
Mr. Seow Cheng Lock, Managing Director of SP Mobility Sdn. Bhd.
In conjunction with the opening of the LG Mobile Concept Store, consumers can look forward to great savings through special offers on selected featured phones and also receive free gifts with purchase. So visit the LG Mobile Concept Store now!

For more information on LG products, contact the LG Customer Hotline at 1-800-822-822 or visit www.lg.com/my now.