Apr 26 2013

Stay Cool with New LG Artcool Air Conditioner while Enjoying Cleaner Air and Outstanding Energy Savings

Artcool leads LG’s latest family of eco-friendly and health conscious air conditioners

 

 

 

 

 

 

 

 

 

 

KUALA LUMPUR, 26 April 2013 – LG Electronics (LG) today introduced a new family of advanced residential air conditioners that offer superior energy efficiency and enhanced health benefits, yet are stylish enough to make a lifestyle statement.

Comprising three model line-ups – Artcool Inverter V, Deluxe Inverter V and Standard, the new series underscores LG’s relentless efforts in developing unique technology and innovations that help customers stay healthy while saving on energy costs, all without sacrificing on reliability, durability and style. Continue reading →

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Apr 25 2013

LG Asia Family Festival 2013 featured on Bella talk show, NTV7

A feature on the LG Asia Family Festival 2013 by the Bella talk show was aired on NTV7 recently. Members of the media were invited to the festival, held in Seoul, South Korea, which showcased LG’s latest smart home appliances and cutting-edge technology – all designed to make life easier and more convenient.

Smart appliances featured on the show were refrigerators, washing machines, ovens, vacuum cleaners and many more. Watch this video below and view the full feature story now.

Apr 17 2013

LG Home Appliance Convention @ PJ Hilton

Members of the media were introduced to the latest smart home appliances
 

On 17 April 2013, LGEML showcased their latest range of Smart home appliances which offer energy efficiency, enhanced convenience and improved consumer health benefits to selected media at the PJ Hilton hotel.

John Kim, Head of Home Appliances (HA) Product Management for LG Electronics Malaysia (LGEML) presenting product features and benefits to the media

 

Up-close and personal with the LG washing machines
 

Key highlights of the event included the new large capacity side-by-side refrigerator with four doors along with other new refrigerators, front-loader and top-loader washing machines, HOM-BOT SQUARE vacuum cleaners, LightwaveTM ovens and dishwashers.

Shashidaran A/L K.Krishnan, Product Manager of HA (LGEML), explains the features of the LG refrigerator
 

During the product tour, Shashidaran A/L K.Krishnan – Manager of Home Appliances (HA) Product Management, together with LG home appliance representatives from Korea, Jay Jeong and Ken Kim, walked the media through the product features and benefits, and their Core Technologies. Overall, the event went well with lively response from the media during the Q&A session.

From L to R: Jay Jeong, Manager of Refrigerator Marketing Asia, H.K. Kwon, Managing Director (LGEML), Joanne Foo, GM of Marketing (LGEML), John Kim, Head of HA Product Management (LGEML)
 

A total of 15 pax attended the media session including top tier media such as The Star, The Sun and Sin Chew Daily.

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Apr 16 2013

[Fun] Falling Elevator Floors Not Enough? Stage Fright, So Real It’s Scary 2

In the era of viral videos, there are only a small few that really catch on. But when one does, the effect is wildfire, sparking interest among millions of people across languages, countries, and the world.

With 18 million views and counting, LG’s recent prank video – utilizing ultra-realistic LG IPS7 monitors to fool unsuspecting elevator passengers that the floor is literally ‘falling out from right under them’ – certainly fits the definition of a video that’s gone viral.

Now the LG crew is back at it again with an all-new prank that takes how “real it can get” with LG IPS 21:9 UltraWide monitor to new limits and a new location…the men’s room.

Did we just hear an ‘uh oh’? Grin. Check out the video here:

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Apr 12 2013

LG Direct Drive Motor receives certification from the VDE

 

The core technology of LG washing machines has achieved a new mark of excellence in quality standards.

LG’s top and front loading washing machines are equipped with the Inverter Direct Drive – a motor which controls the actions of its tub and washing motions. Recently, LG’s direct drive motor was tested and certified by the Association for Electrical, Electronic & Information Technologies (VDE) to have a life-cycle of 20 years (equivalent to 4,400 wash cycles).

The VDE is one of the largest technical and scientific associations in Europe with over 35,000 members. This certification of international standards confirms the reliability and durability of LG’s washing machines, and serves to provide customers with greater peace of mind.

Click here to find out more about LG washing machines: http://www.lg.com/my/washing-machines/all-washing-machines

Apr 11 2013

LG TARGETS EUROPE WITH SMART, ENERGY EFFICIENT HOME APPLIANCES AT 2013 LG INNOFEST

Aiming to Become Number One in the Global Home Appliance Market by 2015, LG Shows Off Its Latest Convenience-Enhancing Products in Berlin

 

 

 

 

 

 

 

 

LG showcased an impressive range of localized, energy efficient home appliances at the 2013 LG Innovative Festival (InnoFest), held in Berlin from April 10 to 11. The successful event was attended by approximately 300 of LG’s business partners and other stakeholders from all across Europe.

LG’s latest home appliances, including its Eco-Hybrid washer-dryer andenergy grade A+++ refrigerators, boast a number of innovative features and cutting-edge technologies. By strengthening its lineup of premium and mid-end appliances tailor-made for each market, LG aims to reinforce its strong global position and become the number one home appliance brand in the world by 2015. Continue reading →

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Apr 11 2013

LG ELECTRONICS FIRST TO DEBUT PAYPAL ON SMART TV

Enabling Frictionless Digital Transactions, PayPal Provides
Convenient, Secure Payment Option for LG Smart TV Owners

 

 

 

 

 

LG Electronics will be the first to offer the incredible convenience of PayPal on its Smart TV platform. Available now on 2013 LG Smart TVs available in the United States, Canada and the United Kingdom, the feature will also be included in LG Smart TVs in France, Germany, Spain, Italy and Australia starting this month with other markets to follow.

This highly secure, digital payment system provides an easy and secure way for consumers to purchase products and services directly through their LG Smart TV. The integration of PayPal into the LG Smart TV platform will also open the door to greater opportunities for a number of stakeholders, furthering the growth of a more vibrant Smart TV ecosystem. Continue reading →

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Apr 08 2013

LG PUTS SPOTLIGHT ON SMART HOME APPLIANCES AT 2013 LG INNOFEST

Aiming for Number One in Latin American Appliance Market by 2015

 

 

 

 

 

 

 

 

The 2013 LG Innovative Festival (Innofest), held in Cancun, Mexico from April 4 to 6, provided an opportunity for LG’s business partners and other stakeholders from across South and Central America to see and experience a range of impressive products designed to deliver savings, convenience, performance and better health. With approximately 300 participants, the event highlighted LG’s efforts to strengthen its global position and become the number one home appliance brand by 2015.

Major products featured in the lineup included LG’s Door-in-Door refrigerator, 6 Motion Direct Drive washing machine, Charcoal Lighting Heater oven and HOM-BOT SQUARE robotic vacuum cleaner. All of these products reflect LG’s commitment to developing premium products and technologies that will set global trends as well as cater to local market needs. In order to carry out this commitment in South and Central America, LG plans to invest heavily in regional R&D and implement a localization strategy where regional specialists will be used to gain deeper insights into the needs of local consumers. Continue reading →

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Apr 05 2013

LG’S AVATARBOOK PLACES KIDS SQUARELY IN THE ACTION

New Interactive Smart TV App Lets Young Learners Become
Part of Beloved Children’s Stories and Songs

 

 

 

 

 

 

 

 

 

 

LG Electronics (LG) announces the launch of its latest children-friendly Smart TV app, Avatarbook, an easy-to-use application that puts kids right in the middle of their favorite stories and songs. Children can enjoy seeing themselves onscreen as the main characters in animated versions of classics such as Aladdin, Pinocchio and Alice in Wonderland. Aside from creating smiles and laughter, Avatarbook is a great way for young learners to engage more directly with age-appropriate literature and music. Continue reading →

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Apr 05 2013

LG Offers Underprivileged Children Once-in-a-Lifetime F1

Charitable Effort a Key Component of LG’s Overall F1 Campaign 

KUALA LUMPUR, 4 APRIL 2013 – LG Electronics (LG) recently treated 33 underprivileged children from Pertubuhan Kebajikan Rumah Anak Yatim Mary to a day at the races on the Qualifying Day of the 2013 FORMULA 1 PETRONAS MALAYSIA GRAND PRIX. Continue reading →