HOME APPLIANCES

CONSTRUCTING HOUSE OF CARDS ON RUNNING WASHING MACHINE EARNS LG PRESTIGIOUS INDUSTRY AWARD

June 5, 2017

Recognized for Effective Marketing Creatively Demonstrating Key Product Feature Proving that a washing machines can be the star of a viral video, LG Electronics’ House of Cards video was the recipient of an AME Award in the category of branded entertainment. One of the most prestigious industry honors, the AME (Advertising & Marketing Effectiveness) Awards [...]

LG STYLER, THE NEXT ESSENTIAL HOME APPLIANCE

February 28, 2017

Combining Aspects of LG’s Successful Washing Machines and Refrigerators, LG Quietly Developed an Entirely New Appliance Category Single-Handedly In the sleepy home appliance industry, new trends are few and far between. Likely due to the nature of appliances – big, expensive and long-lasting, the demand for flashy new innovations from customers is nonexistent compared to [...]

LG SMART INSTAVIEW™ REFRIGERATOR FEATURES VOICE CONTROL, WEBOS AND REMOTE VIEWING CAPABILITIES

January 9, 2017

Industry-Leading Technologies Offer Intuitive Control, Home Management, Bringing New Meaning to Kitchen as “Heart of the Home” LG Electronics (LG) has introduced a new kind of refrigerator, called Smart InstaView™ that’s embedded with an array of convenient features provided by Amazon’s Alexa Voice Service and powered by LG’s own webOS smart platform. Unveiled at CES® [...]

INTRODUCING LG’S EXTRAORDINARILY POWERFUL HANDSTICK AND CANISTER CORDLESS VACUUM CLEANERS

January 3, 2017

Smart Inverter Motor™ and Axial Turbo Cyclone™ Ergonomically Designed to Provide Strong Dust Suction and Greater Usability At CES® 2017 in Las Vegas next week, LG Electronics (LG) will be unveiling a new generation of CordZero™ premium vacuum cleaners highlighted by the improved CordZero Handstick and CordZero Canister that enable customers to experience a new [...]

LG EXPANDS CENTUM SYSTEM LINEUP FOR EUROPE

August 31, 2016

Wider Selection of Centum System™ Appliances Put Spotlight on Durability and Energy Efficiency at IFA 2016 LG Electronics’ über-efficient Centum System™ equipped washing machine developed for European consumers will be joined by a new Centum System refrigerator to be on display at IFA 2016 in Berlin. With enhanced core technologies – the Inverter Direct Drive [...]

LG SUGGESTS WAYS TO UNLEASH KITCHEN POTENTIAL AT IFA 2016

August 29, 2016

Company to Display Full Lineup of Premium Kitchen Appliances that Redefine Kitchen Spaces with Sophistication and Class LG Electronics (LG) is putting its premium kitchen appliances on full display at IFA 2016. The company will feature its most innovative and popular appliances for the kitchen that work perfectly together to create a total solution center. [...]