Similarly, LG’s product designers are constantly in search of inspiration and closely follow trends in consumers’ habits and broader social issues that may be addressed through technology.
An example of this is how the home appliance industry has increasingly focused on the environment over the past two decades. Through designing more efficient technologies, the home appliance industry is working to address environmental issues. This “green” or “eco-friendly” approach has seen products reduce power consumption and eschew the use of environmentally harmful materials, including refrigerants.
As recent environmental disasters and H1N1 and Avian Influenza pandemics have reminded us, our lives are not separate from environmental issues.
Businesses have recognized this concern and are bringing products to market to take advantage of an increasing awareness of the need for environmental harmony. As a result, manufacturers like LG are focusing on eco-friendly designs that provide modern comforts with a reduced environmental footprint.
Customer Insight-Oriented Design
Technology is supposed to either simplify tasks or enrich our lives – or both. LG is focusing on simple design enhancements to maximize user convenience. By studying the unique needs of our customers in each market, we’re developing simple, effective solutions that enrich their lives.
By way of an example, kimchi is a staple of the Korean diet and LG turned its attention to developing a refrigerator that would store kimchi in a way to make it most accessible to Korean consumers. A special kimchi refrigerator provides easy access and transparent kimchi cases that allow consumers to easily find what is inside without opening the lid represent a simple, effective customer in-sight-oriented design.
Harmonious Design
There was a time when home appliances were just large unsightly boxes with a purely utilitarian bent, but thankfully things have changed. Plasma and LCD TVs occupy less space while providing a superior image to older CRT designs, and LG’s current range of home appliances sport elegant designs that are designed to compliment home décor. LG air conditioners, kitchen appliances and home entertainment products focus on designs that harmonize with any environment to make the home more comfortable while also maximizing convenience.
New Minimalism
LG expects minimalism to become more prevalent as designers focus on what LG is calling “simple, natural style”.
Simple, elegant colors and styles will prevail through 2010, and the home appliance industry will continue to employ white and neutral tones including grey, green and blue.
Patterned finishes will remain popular through 2010 with the industry generally incorporating a number of geometrical patterns in their designs.
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