How consumers view and use mobile phones is evolving, and the devices themselves are changing with them. The current generation of smartphones are more akin to handheld computers that enable a user to play games, surf the internet and even do office work (aside from making calls, of course). Smartphones are already changing the mobile landscape and according to a forecast from Goldman Sachs, smartphones will represent 16 percent of the handset market in 2010 and 29 percent in 2012. Some predict it could be as high as 40 percent.
The LG GW620, LG’s first Android -based smartphone
In June this year, LG Electronics launched its first smartphone, the LG GM730, based on the Windows Mobile platform. The LG GW620 is the company’s second smartphone and the first to make use of Google’s Android operating system. LG GW620 is equipped with a 3-inch full touchscreen display and a slide out QWERTY keypad. It is being launched in key regional markets first, including Germany, Canada, Israel, Australia and Singapore in November 2009 and will be available in 23 countries across the globe by early next year.
What differentiates LG GW620 from other smartphones are its SNS Manager, Auto Face-Tagging and powerful multimedia features that make it truly optimized for social media. A user can easily upload pictures or post messages to Facebook, Bebo or Twitter through the SNS Manager application and keep track of friends’ updates at the same time.
How SNS Manager Works
Auto Face-Tagging is a powerful function that helps connect friends to actions. Once a user inputs details about a person in a picture, the LG GW620 automatically identifies the face and synchronizes the information with other pictures. The user can quickly send e-mails or text messages to friends while looking at an image. There’s plenty of room to store images and video thanks to support for 32GB memory cards.
Why Android OS?
Android is an operating system developed by Google that’s 100 percent open source, meaning third-party developers can build applications to extend the rich features offered by default. Straight out of the box, the operating system enables users to access Google online services including Google search, Google Maps, Gmail, YouTube and so on. Frost & Sullivan, a market research firm, forecasts that the market share of Android-based devices will increase from 2 percent to 17 percent by 2014.
Smartphones: For More Than Just Work
As the overall market grows, LG is developing smartphones for average phone users, not just a few avid enthusiasts. A common perception among everyday users is that smartphones are difficult to use and expensive and are best suited to working executives. LG is focusing on development of a group of easy-to-use, affordable smartphones which also provide new experiences to customers without the complexity of early devices.
Smartphones promise convenient features that are in-synch with modern usage habits, and LG believes the ability for users to access social networking features on the road will help kick start a smartphone revolution. This, coupled with the availability of new software to further extend the capabilities of the devices, will help usher in a new era in mobile communications. LG plans to launch up to 30 new smartphones in 2010 to provide a wide selection of devices to our customers.
In the meantime, check out the GW620 on Facebook by visiting
http://www.facebook.com/lggw620 or follow it on Twitter at http://www.twitter.com/lg_gw620.
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