Members of the media were introduced to the latest smart home appliances
On 17 April 2013, LGEML showcased their latest range of Smart home appliances which offer energy efficiency, enhanced convenience and improved consumer health benefits to selected media at the PJ Hilton hotel.
John Kim, Head of Home Appliances (HA) Product Management for LG Electronics Malaysia (LGEML) presenting product features and benefits to the media
Up-close and personal with the LG washing machines
Key highlights of the event included the new large capacity side-by-side refrigerator with four doors along with other new refrigerators, front-loader and top-loader washing machines, HOM-BOT SQUARE vacuum cleaners, LightwaveTM ovens and dishwashers.
Shashidaran A/L K.Krishnan, Product Manager of HA (LGEML), explains the features of the LG refrigerator
During the product tour, Shashidaran A/L K.Krishnan – Manager of Home Appliances (HA) Product Management, together with LG home appliance representatives from Korea, Jay Jeong and Ken Kim, walked the media through the product features and benefits, and their Core Technologies. Overall, the event went well with lively response from the media during the Q&A session.
From L to R: Jay Jeong, Manager of Refrigerator Marketing Asia, H.K. Kwon, Managing Director (LGEML), Joanne Foo, GM of Marketing (LGEML), John Kim, Head of HA Product Management (LGEML)
A total of 15 pax attended the media session including top tier media such as The Star, The Sun and Sin Chew Daily.